Where your exploration turns into our collaboration

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My Services

With ByMel, there's no one-size-fits-all approach. Each collaboration starts with curiosity: understanding your context, your questions, and what you're hoping to build, before any structure or strategy takes form.

  • Through bespoke insight reports and frameworks, I help you decode trends, map cultural shifts, and build strategic clarity around the questions that matter most to you.

    Formats may include:

    • Trend decodes

    • Quarterly trend cycles

    • Culture mapping

    • Cultural and consumer insight frameworks

    Add Ons Include:

    • Live guided presentation of trend playbook.

  • This service focuses on creating and optimizing consumer journeys, from first touchpoint to a lasting relationship. Together we design and refine experiences that feel intuitive and aligned with both your brand vision and consumer expectations.

    Through journey mapping, experience design, and funnel optimisation, the goal is to create pathways that remove friction, build trust and turn engagement into connection.

    Formats may include:

    • Consumer journey mapping

    • Experience and touchpoint audits

    • Funnel optimisation and flow design

    • Opportunity mapping across moments and channels

  • This service is about learning, thinking, and building together. Through workshops and training sessions, I create spaces where teams can step back, explore ideas, and gain the strategic clarity they need to move forward with confidence.

    Blending insight, structure, and collaboration, these sessions are designed to equip teams with practical tools and a shared understanding that lasts well beyond the room.

    Formats may include:

    • Brand and strategy workshops

    • Insight co-creation sessions

    • Trend immersion sessions

  • This service is best built for flexibility. Offering expert strategic support on an hourly or monthly basis, it allows you to access guidance across insights, experience, and workshops, adapting to your rhythm, priorities, and pace.

My Service Ecosystem

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Understand

Start by decoding trends, cultural shifts, and consumer behaviour. These insights give you a solid foundation, helping you see what’s emerging and why it matters for your brand.

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Design & Activate

Translate insight into action. Map consumer journeys, refine experiences, and optimise touchpoints so your brand delivers coherent, meaningful moments across every interaction.

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Align & Empower

Bring the team together to explore, co-create, and internalize strategy. They equip teams with the tools, frameworks, and confidence to carry strategic thinking forward that continues long after the session ends.

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Become a

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If you’d like to explore working together, share a few details about your project in this form. I'll review your message and get back to you within 48 hours!