A collection of guides created to support your journey.
The guides you’ll find here are designed to help you explore research, branding, culture, and strategy with intention, as frameworks to think with. Each guide is an invitation to question, connect dots, and build your own perspective.
Read them in order, jump between them, annotate them, return to them. There’s no right way in, only your way forward!
Vol 1. Curiosity, Context and Perspective is a collection of my perspectives on research, inciting you to ask questions and follow your curiosity wherever it leads.
The kind of guide that can help you layer your thinking, right before making sense of trends, culture, and behaviours, and approach research with more intention.
The big bonus:
Inside, you’ll also find a curated list of the sources I use when researching beauty-related topics: from marketing and branding to strategy and social media.
This is a fit for anyone who’s navigating research, whether for academic or professional work purposes, or creating content.
Mel Tip: All guides are designed to be read, annotated, and revised.
