I work at the intersection of branding, culture, and consumer psychology, helping you make sense of what’s shifting and discover the best path forward for your brand. Every brand has its own rhythm and ambitions, and I would love to help you uncover yours.

I have a soft spot for beauty and hospitality, industries where emotion, experience, and meaning matter just as much as performance. That’s why I created ByMel: a space to slow down, make research feel accessible, and let strategy feel human.

Through consulting, guides, or collaborative projects, my intention is always the same: help you move forward with curiosity, clarity, and a sense of purpose that feels entirely your own.