Meeting Hotels Sideways?

I discovered a hotel through an evening I wasn't invited to: a brand experience, curated by someone else, simply held within its walls. Yet, somewhere between watching it unfold through a screen, I found myself more curious about the hotel than the launch itself.

With the state of the hospitality industry, when a place starts travelling through other people's hands, did I actually discover the hotel? Or did I discover the brand's eye for choosing it?…

Full piece will be out on the 2nd week of April, and I look forward to taking you through when it's ready!

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